BRAND IDENTITY DESIGN
A clear, consistent visual identity helps people recognize your business and understand who you are. From logos and color palettes to typography and branded materials, these projects show how I translate each client’s personality and purpose into a cohesive look.
Body Essentials Herbal Care Products
01/FEATURED PROJECT
Creating a cohesive identity for a growing business
Logo design - Business Cards - Product Labels - Website
The Need
With product ideas and growing interest from local stores, they needed a clear identity and materials to introduce Body Essentials to their customers.
My Role
I worked directly with the owners to understand their vision and product line, then designed the logo, business cards, product labels, and website.
02/BUILDING THE IDENTITY
One clear visual direction.
The design began with the owners’ commitment to natural herbal care. That direction carried through the logo and supporting materials to give the business a consistent presentation.
03/EXTENDING THE BRAND
A coordinated product collection.
Labels brought consistency to the creams, lotions, body butters, and lip balms while giving each product a clear identity within the collection.
04/BRINGING IT TOGETHER
From the shelf to digital.
The website and social media extended the identity online, giving customers a place to learn about the business and purchase products.
05/THE OUTCOME
Body Essentials gained a coordinated identity across its packaging, business materials, and website, giving the owners a consistent foundation for introducing their products and supporting future growth.
“We went to Deborah to help us with our logo, branding, product labels, and website. She was wonderful to work with. She was efficient, professional, and met our deadlines. We are 100% satisfied.”
More Brand Identity Design Projects
BRANDING CAMPAIGNS FOR NEW COMPANIES, ORGANIZATIONS, & PRODUCTS:
New Product Client:
Patty’s Patties LTD - Dog Food and Dog Items Company
Purpose:
Create a logo that provides brand recognition for a new dog food product.
Scope of deliverables:
Design logo concepts and finalize new logo design for product, product labels, and product cards.
Final Product Brand Logo
Product Label
Product Information Card
Product Information Card
Product Information Card
New Company Client:
Angel’s Breath Jewelry - Jewelry Maker
Purpose:
Design a logo that encapsulates the name of the jewelry
Scope of deliverables:
Logo concepts and finished logo
Logo Concept Set
Logo Concept Set
Final Logo
New Organization Client:
Gumption Prize - Southern Colorado Business Initiative
Purpose:
Create a logo to brand a new Southern Colorado Business Initiative
Scope of deliverables:
Logo Concepts and final logo
Logo Concept 1
Logo Concept 2
RE-BRANDING CAMPAIGNS FOR EXISTING COMPANIES, ORGANIZATIONS, & PRODUCTS:
Re-Brand Client:
Tom’s Lawn & Tree Care - Residential Lawn & Tree Care Company
Purpose:
Reflect owner knowledge for increased business and business recognition.
Scope of deliverables:
Provided direction, marketing research, logo concepts, logo design, business card, concepts for promotion, a promotional video, and a website.
Business Card Design
Final Re-Brand Logo
Logo Promotional Ideas
Promotional Video
Re-Designed Website
Re-Brand Client:
Rocky Mountain Classical Academy - K-8th Grade Charter School
Purpose:
New school mascot for deliverables and new building.
Scope of deliverables:
Mascot logo, clothing, and gym floor design.
Final Re-Brand Logo
Hoodie Design
New Gym Floor Design
Re-Brand Client:
Gold Camp Community Organization - Public Charity in Southern Teller County Colorado
Purpose:
Reflect the historical mining district and re-build organization recognition.
Scope of deliverables:
Logo concepts, logo design, and business card design
Re-Brand Logo Concepts
Re-Brand Business Card
NEW LOGO DESIGN & LOGO CONCEPT DESIGN:
Clients:
Powers Fitness, Six Points Consulting, Darling LLC, Halo Headbands, Bag Exchange, AFREP, FIBRO 180, Knee & Neuropathy Centers of Colorado, Jubilee Asset s LLC, Triton HVAC
Purpose:
Branding new organizations, businesses & products
Scope of deliverables:
Provide logo concepts and finalize one logo if required.
RE-DESIGN PRE-EXISTING LOGOS:
Re-Design Clients:
Peregrine Consulting & COBA (Coral Bluffs Alliance)
Purpose:
Clients had a logo they wanted to use, but didn’t have files of the logo to reuse for different applications.
Scope of deliverables:
Re-design pre-existing logos and create vector and other files for print, digital, and promotional use.
Re-Designed Logo
Re-Designed Logo
