PROMOTIONAL DESIGN
Thoughtful promotional design brings your brand into everyday life. From apparel and tote bags to mugs, koozies, and event giveaways, these projects show how I adapt each client’s identity into useful, memorable items that connect with their audience and carry their message beyond a single interaction.
Leave No Trace Hot Spot Week
01/ FEATURED PROJECT
A memorable character. A practical message. A shared responsibility.
Character Design · Campaign Logo · Promotional Items · Event Displays · Print & Digital Graphics · Brochures
The Need
Colorado Springs park ranger and wildlife management staff wanted to help the public understand Leave No Trace principles and put them into practice outdoors.
A program of outreach at four local breweries and nine outdoor events needed coordinated materials that would attract attention, encourage participation, and make outdoor stewardship approachable.
My Role
I designed the Hot Spot Week logo and a series of Bigfoot characters representing different outdoor activities. I carried the campaign into koozies, a backpack rule card, a brewery tabletop display, and print and digital posters. Following the campaign, I also designed two South Slope brochures incorporating Leave No Trace guidance.
02/ CREATING THE CAMPAIGN
A friendly face for outdoor responsibility.
Bigfoot gave the campaign a playful way to introduce a serious message: enjoying outdoor spaces comes with a responsibility to protect them.
I developed character variations connected to outdoor activities, creating a recognizable series for the promotional items. The Hot Spot Week logo brought the event materials together under one identity.
03/ TAKING THE MESSAGE ALONG
Small giveaways with a lasting purpose.
The Bigfoot characters appeared on koozies distributed at the brewery events, giving participants a memorable connection to the campaign.
A durable plastic rule card extended the educational message beyond the event. Designed to attach to a backpack, it gave hikers and other outdoor visitors a convenient reminder of Leave No Trace practices to take with them.
04/ BRINGING PEOPLE INTO THE CAMPAIGN
From public awareness to participation.
Print and digital posters introduced Hot Spot Week, organized the event schedule, and directed people to more information. The coordinated formats supported promotion in public spaces, on the city website, and through social media.
At the breweries, a three-panel tabletop display combined the schedule, interactive questions, QR codes, and partner recognition. It gave participants a way to explore outdoor decisions and connect with the broader program of activities.
05/ EXTENDING THE EDUCATION
Guidance for the places people explore.
The work continued with two brochures for the Pikes Peak South Slope: Hiking & Biking and Fishing & Boating.
Each brochure brought Leave No Trace principles together with activity-specific rules, maps, and visitor information. The designs carried outdoor education into practical resources for planning a visit and understanding how to care for the area.
05/THE OUTCOME
A connected collection of educational materials.
The campaign brought character design, promotional products, event information, and outdoor guidance together around a shared purpose. Participants could encounter the message before an event, explore it during an activity, and take a reminder with them afterward.
The later South Slope brochures extended that work into visitor education, with the rules also made available on the city website.
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