DIGITAL DESIGN
Digital design brings a brand’s story to life wherever people connect online. From website graphics and social content to videos and digital campaigns, I create cohesive visuals that capture attention, communicate clearly, and invite action. Each piece connects a brand’s purpose with its audience by building recognition, sharing meaningful stories, and making the next step clear, whether that’s learning more, getting involved, or becoming a customer.
Be One of the 150
01/ FEATURED PROJECT
Digital storytelling that connects generosity with purpose.
Southern Colorado Youth for Christ
Campaign Design - Social Media - Video - Website Content
The Need
Southern Colorado Youth for Christ wanted to increase awareness of its ministry and build financial support for bringing Campus Life ministry to middle school students in Colorado Springs. The campaign invited 150 monthly partners to give $20 each—a simple, specific way to help young people discover hope, belonging, and purpose through Christ..
My Role
During a six-month contract, I supported the ministry’s marketing and communications through campaign graphics, social posts, reels, website updates, and reporting. For Be One of the 150, I created a website banner and donation form, developed content for Facebook, Instagram, X, and YouTube, and published the director’s newsletter articles on the ministry website.
02/ CREATING THE CONNECTION
One clear invitation. A meaningful reason to give.
The creative approach connected a straightforward monthly giving request and updates with the young people it would support. Bold typography, expressive graphic elements, and youth-focused imagery made the invitation recognizable, while messaging about hope and belonging helped explain the purpose behind the ask.
03/ BUILDING AWARENESS
A campaign told across posts and reels.
I developed a series of graphics and short videos that introduced the Campus Life vision, explained the need for monthly partners, and encouraged supporters to participate. Different messages gave audiences fresh reasons to engage while reinforcing the same central invitation: Be One of the 150.
04/ CONNECTING INTEREST WITH ACTION
From social media and newsletters to the giving form.
The website banner and donation form provided a direct next step for people responding to the campaign. Publishing the director’s newsletter articles added context about the ministry and its vision, helping connect brief social messages with a deeper understanding of the work.
05/ TRACKING ENGAGEMENT
Creative work supported by reporting.
Over six months, I helped turn a quiet digital presence into an active platform for ministry storytelling and donor outreach. Consistent publishing and purposeful messaging grew SOCO YFC’s audience, increased engagement, and encouraged stronger responses from previously low-performing channels. These efforts brought greater visibility to the ministry’s overall mission while building support for Be One of the 150 and the Campus Life vision. Monthly marketing reports documented these gains and guided ongoing improvements. After one month into the campaign effort, I provided a board report which included the leading Be One of the 150 posts and reels on Facebook and Instagram:
“We’re Launching Campus Life” — 330 views
“Help Middle School Students” — 304 views
“Middle School Identity Begins” — 110 views
A connected foundation
for donor engagement.
05/ THE OUTCOME
Be One of the 150 gave SOCO YFC a coordinated set of digital materials to explain the Campus Life vision and invite recurring support. The campaign connected social storytelling, website content, and a giving opportunity around one shared purpose: helping more young people experience hope and connection through Christ.
“Deb crafts highly effective posts and web campaigns that have improved the look and reach of our online presence dramatically. Our website garnered a wave of positive feedback while Deb was managing it. She greatly improved the interactive processes, and it is now user-friendly and much easier to navigate. Additionally, she skillfully documented and curated footage of our events and fundraisers, volunteered, and brought family and friends to help as well. Deb is enthusiastic and knowledgable about media in general and will be a real asset to any enterprise she undertakes.”
More Digital Design Projects
