PRINT DESIGN
Purposeful print design puts your message into people’s hands and brings your brand into the spaces they visit. From brochures and postcards to advertisements, posters, and signage, these projects show how I combine clear messaging with thoughtful design to inform audiences, promote events, and create a consistent brand presence.
COS 150 Downtown Celebration
01/ FEATURED PROJECT
Connecting a city’s history with a community celebration.
Publication Design · Newspaper Advertising · Social Media Graphics · Event Signage
The Need
Colorado Springs’ 150th anniversary celebration needed materials that would introduce the event,
share practical information, and help visitors navigate downtown. The challenge was to bring historical storytelling, event details, maps, and sponsor recognition together in a coordinated presentation.
My Role
I designed the Gazette’s GO insert and supporting campaign materials, including a newspaper advertisement, social media graphics/posts, a public event poster, and event signage. My work carried the celebration’s visual direction across print, digital, and outdoor formats.
02/ THE FEATURED PUBLICATION
A celebration brought together in print.
The GO insert combined the spirit of the anniversary with information visitors could use. Historical imagery, event information, maps, and sponsor recognition came together in a publication that introduced the celebration and helped readers plan their visit.
The layout balanced detailed content with clear headings and visual organization, making the insert both a commemorative piece and a practical event resource.
03/ PROMOTING THE CELEBRATION
One event. A coordinated invitation.
The newspaper advertisement, public poster, and social media graphics brought the celebration to audiences across different settings. Each format highlighted essential event details while maintaining a recognizable connection to the larger campaign.
Historical and contemporary imagery reinforced the theme, “Party from our past to our future,” connecting the city’s heritage with an invitation to celebrate together.
04/ DESIGN IN THE COMMUNITY
Helping visitors find their way.
At the event, the design shifted from promotion to practical guidance. Schedule boards, directional signs, and flags helped identify activities, destinations, and event areas.
Clear headings, directional arrows, and color distinctions organized information for visitors moving through a busy downtown celebration across 114 blocks and seven main locations (including the Pioneers Museum and the United States Olympic and Paralympic Museum).
05/THE OUTCOME
A connected experience across every format.
The completed work supported the celebration from advance promotion through the event itself. The GO insert anchored a coordinated collection of advertising, digital graphics, and signage, demonstrating how publication design can connect with the broader communication needs of a large community event.
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